It didn’t work. His opponents quickly latched on to the comments as proof that Trump lacked the moral fortitude and temperament required for the presidency.
At an October campaign event for Hillary Clinton, Michelle Obama, the current First Lady, berated Trump for comments she said were below "basic standards of human decency."
"This wasn't just locker room banter. This was a powerful individual speaking freely and openly about sexually predatory behaviour, and actually bragging about kissing and groping women, using language so obscene that many of us were worried about our children hearing it when we turned on the TV,” Obama said.
Trump tried hard to put the controversies behind him; he turned to a different tactic, claiming the election was rigged against him.
"Millions of people are registered to vote who shouldn’t be,” he said during his final debate with Hillary Clinton.
In fact, he ended that debate in typical Trump style, with a bombshell.
When Chris Wallace, the debate moderator, asked Trump if he would concede in case of a loss, he responded simply: “I will tell you at the time … I'll keep you in suspense."
It seemed a fitting end to Trump’s unconventional campaign. Today Clinton is the one who had to pick up the phone and concede to Trump.
In the year-and-a-half since declaring his candidacy, Trump has managed to survive controversy after controversy — nearly all a result of his own words or actions — and still maintain support from millions of US voters. All this despite suffering from the lowest favourability ratings in the history of US presidential elections.
Even before his victory on election day, he had already guaranteed that he would not fade into obscurity like Wilkie.
Now, the ballots have been cast. The campaign posters will be placed in an archive and in four years, new candidates will appear, but Trump — both the man, the brand, and the future president — will carry on.
His name will not be forgotten in the annals of political history. It’s etched permanently into the Manhattan skyline, and, soon, it will be etched on the door of the Oval Office.