Turkish Airlines announced on Monday a partnership with Warner Bros.
In the highly anticipated action adventure film, a pivotal scene unfolds aboard a 777 Turkish Airlines plane. A real 777 Turkish Airlines plane will be wrapped in imagery from the film.
Ilker Ayci, Turkish Airlines' Board chairman, said, “We’re extremely excited to partner with Warner Bros. Pictures on the most anticipated movie of the year. The excitement around 'Batman v Superman: Dawn of Justice' will enable Turkish Airlines to showcase our global network and unrivaled hospitality to a legion of moviegoers across the world.”
Gene Garlock, Warner Bros. Pictures’ Executive Vice President said it was the company's pleasure to partner with Turkish Airlines to take the film into the skies and to fans everywhere.
Garlock said, “What made Turkish Airlines such an inspiring partner was their aspiration to dream up something more than just a promotional program, an experience that would be as original and epic as the film.”
Turkish Airlines will start unveiling tie-ins linked to the movie on Monday. Among these are limited-edition flight eye masks, slippers and headphones, and a watch for children. Menu items, such as branded cookies and cupcakes, will also be offered in flight for the passengers.
A special edition movie-themed frequent flyer Miles & Smiles card will also be released.