Apple responds to Taylor Swift

Tech giant revises its upcoming music streaming policy after singer Taylor Swift protests lack of effort made to properly compensate artists

Photo by: Reuters
Photo by: Reuters

Updated Jul 28, 2015

Taylor Swift, bestselling artist of 2015, has prompted a policy change from Apple after warning to withdraw her latest album “1989” after a three-month free trial was offered to users.  

"Apple Music will not be paying writers, producers, or artists for those three months," wrote Swift. "I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company."

She added that “It's not too late to change this policy and change the minds of those in the music industry who will be deeply and gravely affected by this.”

Eddy Cue, a senior executive at Apple, then announced on Twitter that the company will now pay artists during the three-month period.

Cue told Re/code in an interview that Swift’s letter and complaints from other artists had pushed for the policy change.  

Taylor Swift was quick to respond to Cue’s announcement and expressed her relief via twitter.

TRTWorld and agencies