Volkswagen’s flagship Audi will harden its position on car data from commercial use by companies such as Google, saying that it must be only accessible to drivers.
“A car is one's second living room today,” Audi Chief Executive Rupert Stadler said on Tuesday at a business event in Berlin.
“That's private. The only person who needs access to the data onboard is the customer,” Stadler said.
Software in cars became a key component in auto industry following the introduction of self-driving and connected cars.
However, data generated by these software brings privacy concerns, such as who will continue to control it because of its attractiveness to advertisers, insurance and communication firms.
To that end Germany’s auto industry wants strict regulations on data privacy of drivers.
“The customer wants to be at the focus, and does not want to be exploited,” said Stadler.