Back to natural hair

Hair in Africa is big business, but in Nigeria concerns over the effects of many of the products is causing a return to natural products and hair.

Photo by: Reuters
Photo by: Reuters

Hair is big business in Africa, but there is a growing move back to natural looks.

The black hair care industry is big business with some estimates valuing the global industry at $2.5 billion. However a greater awareness of the potential side effects has seen a move away from chemicals to natural products and natural hair in the Nigerian capital city of Abuja.

Small and medium-sized businesses are also getting involved in the development of natural products that are not damaging to hair.

TRT World's Sophia Adengo reports from Abuja in Nigeria.

TRTWorld and agencies