Ahead of the Electronic Entertainment Expo (E3) next week, Google has announced that it’s launching a new YouTube gaming site and app this summer in the US and UK.
“YouTube Gaming, [is] a brand new app and website to keep you connected to the games, players, and culture that matter to you, with videos, live streams, and the biggest community of gamers on the web—all in one place,” Google said in a blog post on Friday.
Google said that more than 25,000 games will have their own page and all gaming related content such as “let’s play” videos and live streams will be collected in a single space.
Search algorithms also will be different in the new gaming site. Typing “call” will show users “Call of Duty” not “Call me Maybe,” the blog post said.
Google’s announcement met with a “warm welcome” from rival Twitch, which allows game lovers to watch and interact with live streaming from other gamers.
"We welcome new entrants into the growing list of competitors," said Matthew DiPietro, Twitch's marketing executive, in a statement. "Gaming video is obviously a huge market that others have their eye on. It inspires us to work even harder to make the community proud."
Twitch also replied to its rival’s Twitter announcement, saying "@YouTubeGaming Welcome Player 2. Add me on Google +. #kappa [an emoticon of sarcasm].”
Search giant Google wanted to acquire Twitch last year, but was outbid by Amazon’s $970 million offer. Twitch now brags about having more than 100 million users and 1.5 million broadcasters.
YouTube Gaming will be available for preview at YouTube’s booth on the floor of E3 on Tuesday.