Kering, Paris-based group of luxury goods makers such as Gucci, Yves Saint Laurent, sued Alibaba Group on Friday for intentionally helping counterfeiters to sell their products worldwide through its portals.
According to the lawsuit Kering demands injunction and damages for the alleged violations of the related trademark laws.
The lawsuit argues that Alibaba and its entities "provide the marketplace advertising and other essential services necessary for counterfeiters to sell their counterfeit products to customers in the United States."
Alibaba is also blamed for allowing counterfeit sales even when they were specifically notified for the fake products in its e-marketplaces.
Kering brands have sued Alibaba over the similar allegations in last July but settled with a resolution.
A $795 Gucci bag could be found for $2 to $5 in Alibaba platforms, Kering complaint cites as an example.
Gucci and other brands pursuit a court order that would block fake products to be sold in Alibaba online marketplaces while seeking damages that could include $2 per unit.