Microsoft hands ads to AOL, sells maps to Uber

World’s largest software company to focus on core business, as it aims to cut money-losing operations

Photo by: Reuters
Photo by: Reuters

Updated Jul 28, 2015

Microsoft announced on Monday that it’s shedding some of its ad business to AOL and selling its map-generating software to Uber, as it tries to focus on its core business and drop money-bleeding operations.

“Today’s news is evidence of Microsoft’s increased focus on our strengths: in this case, search and search advertising and building great content and consumer services,” said Microsoft in a statement.

According to a new 10-year deal, AOL will sell ads on Microsoft’s MSN, Outlook.Com, Skype and Xbox. In return, AOL will employ Bing as primary search service instead of Google starting next year.

An AOL spokeswoman said that the company will offer jobs to all 1,200 people employed in Microsoft’s advertising business.

On the other hand, Microsoft will sell its map unit - which gathers images of streets and buildings for Bing’s Maps Service - to ride-sharing service Uber. Uber already uses various map services from Google, Apple, and Baidu.

Although the details of the deal have not been disclosed, Uber will also offer jobs to 100 or so Microsoft employees in the unit.  

TRTWorld and agencies