Video streaming company Netflix is talking with potential partners to enter a Chinese online video market, according to media reports today.
While Bloomberg, citing “people familiar to the matter”, have reported that Netflix is in touch with Jack Ma of Alibaba backed Wasu, The Wall Street Journal said that an online broadcasting company have been in touch with Best TV besides Wasu, referring executives at both companies as a source.
According to the Bloomberg, Netflix is looking for a partner having content licenses on all devices such as mobile phones, computers and set-up boxes.
“A local partnership would be essential given the Chinese government’s strict controls over licensing for online content,” Bloomberg said.
Despite harsh censorship research firms like IResearch, predict that online television market will reach $14.5 billion of value in 2018.
"For every country we know what we want to do, but in China we are still exploring our options," Netflix Chief Executive Reed Hastings has said earlier this year.