Starbucks opens its loyalty program to Spotify

The deal will let Spotify subscribers get reward points be used at Starbucks’ shops

Photo by: Reuters
Photo by: Reuters

Updated Jul 28, 2015

Starbucks is teaming with Spotify in a new partnership which will allow music streaming service’s subscribers to use the coffee house’s loyalty system for the first time, according to media reports.

“Our long-term plan has been to create an external ecosystem with like-minded brands that will buy Starbucks stars from us and use them as a catalyst in their own business,” Starbucks CEO Howard Schultz told the Wall Street Journal.

According to the deal 150 thousand Starbucks employees will have monthly $10 Spotify Premium membership for free. These Starbucks baristas, coffee experts, will help create Spotify’s music ecosystem in coffee shops by generating playlists in the stores, which then can be ratified by the customers.

Partnership will link 10 million Starbucks accounts with 60 million Spotify subscriptions. Starting this fall, Spotify will be the sole music streaming service in 7 thousand coffee shops in the US, waiting Canada and UK to follow.

TRTWorld and agencies