Winners and losers of Google’s ‘mobilegeddon’ update

World’s biggest search engine updates its search algorithm, ‘mobilegeddon’ which will change rank in which websites listed when users search them, however, not all to benefit from this update

Updated Jul 28, 2015

Google will apply changes made to its mobile search algorithm as of April 21. Websites which are not sufficiently compatible with smartphones will start getting downgraded by the search engine giant, however some have found ways to turn this update into profit.

The Google update known as “mobilegeddon” was implemented as an innovative change aimed at further understanding the shift in consumer usage on their smartphones. Google’s intention behind the update is to allow users who search websites on their phone to do so with ease. This means website with excessive links and content which will lag the mobile users experience will be brought down the list.

Google pays great attention to understanding mobile traffic and content. As 60 percent of online traffic comes from mobile searches, changes will not affect desktop and tablet searches.

“As more people use mobile devices to access the Internet, our algorithms have to adapt to these usage patterns,” said Google.

Although regular updates on Google’s algorithm are common, large ones are rare. 2012 was the last time such a large update was made when they cleaned out misleading websites from their search engine. However, the unexpected update created a negative hype amongst users.

The company announced changes prior to release date in order to take extra precautions on negative feedback. Google gave webmasters close to two months by informing them to make necessary changes, in order to protect their websites from disappearing from mobile search results.

Tech-giant tried to prevent losses from occurring by providing step by step guidelines for users to use in order to refurbish their websites.

While this update is good news for consumers, many businesses may suffer. Small businesses have the most chance of becoming negatively affected.

Web developer Robert Bowick saw this upgrade as an opportunity and that invested in his own website, iHenix to help small businesses.

“There has been a huge scramble by businesses to get their sites mobile friendly… what I realised is that small businesses would be impacted the most. These are websites designed five years ago that have been sitting there, they haven’t done much with them, they’re not mobile friendly, and they don’t have the resources to do it,” he said.

TRTWorld and agencies