Ferrari, one of the world's most famous car brands, is celebrating its 70th anniversary in 2017.
The Ferrari story began in 1947 when the first car built under the Ferrari marque hit the roads of Maranello, Italy.
Today, the company sells over 8,000 cars a year. Its popularity never seems to wane, despite its hefty price tag.
TRT World's Dana Lewis in London explains the Ferrari love affair.