Nintendo's profitable walk down memory lane

Super Mario and Pokemon Go helped the company hit third quarter profits. But can it depend on a weak yen and new tweaks to old games?

Photo by: Reuters
Photo by: Reuters

The company is betting on the success of its soon to be launched hybrid console, Switch, which offers a range of new worlds for Mario to explore.

A throwback to the 80s coupled with a Pokemon resurrection helped Nintendo doubled its profits in 2016.

It was a big year for the Japanese company - it teamed up with Apple for the first time, attracting long queues outside stores as gamers chased intentionally limited supplies of consoles. A weak yen also helped the country boost its numbers. 

However, Nintendo President Tatsumi Kimishima knows the future can not depend on currency devaluation. The success of mobile gaming has pushed the company to deliver more content to smartphones. And develop new consoles.

Nintendo will release Fire Emblem Heroes, its second big smartphone game, on Thursday.

TRT World's Andre-Pierre du Plessis breaks down Nintendo's return to profit. 


TRTWorld and agencies