Prime Minister Ahmet Davutoglu attended a press conference on Friday to launch a national and international campaign to promote Turkey. The campaign’s title has been named “Turkey: Discover the potential” in Istanbul. According to Davutoglu, some precautions were taken in the earlier months of 2015 to strengthen the competitive tourism capacity in Turkey.
Davutoglu said that within those measures, travel agents from eight different countries from the Commonwealth of Independent States have already taken special incentives.
"We will continue [this] practice by expanding its content. In this regard, we increased the number of tourist-bringing countries to 27," Davutoglu said, without mentioning the new nations.
Davutoglu said that Turkey has already promoted several travel agencies for non-scheduled flights per plane $6,000, referring to country’s leading business actors, bankers and academics.
"We paid around 22,173,000 TL [$7.6 million] for 983 flights in the April-May 2015 period," he said, adding that this practice would continue to increase in the 2016 season. "The support that we will give flights which bring tourists to Antalya, Mugla and Izmir airports, is no longer for aircraft coming from a particular country," Davutoglu said. "[The new implementation] will apply to any aircraft from all countries regardless of their starting point," he added.
The campaign will introduce Turkey’s face all around the world.
The new campaign started on December 1 and the promotional video will be in several languages, including English, Arabic and French. It will premier world-wide for international travellers as well as in Turkish for its national market.