Dior, Chanel turn to arthouse directors for online fashion week
In these uncertain times, the fashion world needs a touch of magic more than ever.
With the pandemic forcing Paris Fashion week online, haute couture designers have turned to celebrated arthouse filmmakers to give a little spectacle to their presentations, even if some admit a growing desperation to return to live shows.
In these uncertain times, the fashion world needs a touch of magic more than ever and Dior drafted in Italian director Matteo Garrone for their latest collection inspired by tarot cards.
The filmmaker behind recent left-field hits such as "Gomorrah" and "Pinocchio" created a dreamlike adventure in which a young woman crosses paths with tarot characters such as Justice, the Madman and Death.
The creations on display mix the feminine – a long lace dress with voluminous sleeves – with the masculine, in the form of a reinvented version of Dior's iconic "bar" suit.
Asked by Maria Grazia Chiuri to reinterpret the 78 tarot symbols for #DiorCouture Spring-Summer 2021 https://t.co/pVP8U0kj7e, artist Pietro Ruffo, a regular House collaborator, created elaborate motifs that replaced human figures with flora, fauna and the cosmos.#DiorSavoirFaire pic.twitter.com/zj864OJKWA
— Dior (@Dior) January 26, 2021
"Tarot cards speak of a magical world," said Maria Grazia Chiuri, the fashion house's Italian haute couture designer. "Not to tell us the future, but to better understand the present and our personality."
Garrone's "artisanal approach to film-making has a language that is poetic, extremely picturesque, that marries up very well with my vision of haute couture," she told AFP.
Meanwhile, Chanel made their online presentation on Wednesday with a short film and photos by another cult film favourite, Anton Corbijn, known for his gritty Joy Division biopic "Control" and many photographic portraits of rock icons.
"I knew that we couldn't organise a major catwalk show, that we had to do something else. So I had the idea of a little cortege that descends the stairs of the Grand Palais. Like a family celebration, a marriage," said Virginie Viard, Chanel's creative director.
READ MORE: Chanel and Louis Vuitton close Paris fashion week in spectacular style
The CHANEL Spring-Summer 2021 Haute Couture show, a celebration of Haute Couture.
— CHANEL (@CHANEL) January 26, 2021
Imagined by Virginie Viard, the collection was filmed by photographer, filmmaker and graphic designer Anton Corbijn.#CHANELHauteCouture #CHANEL
See more at https://t.co/8Yu89DeNuC pic.twitter.com/ZeUjZH1kaU
'Creativity is a refuge'
Such positive energy has been hard to maintain as the pandemic grinds on, delaying the return to the glitz and glamour of live fashion events.
"It's pointless to deny that the catwalk shows are a key element, not just for Dior, but for the whole fashion world. The guests are a part of the show," said Chiuri.
READ MORE: Catwalk shows to return for London Fashion Week
She is preparing a pret-a-porter collection for the next Fashion Week in March, though she has no idea what will happen.
"The start of the year has been very difficult. There have been ups and downs. It's tiring to constantly find the strength to keep pushing forward. But creativity is a refuge in these difficult times," she said.
Tarot cards were a refuge for Christian Dior himself, who often turned to them as he built his fabled fashion house through the uncertain postwar years.
The tailoring tradition for which the House has always been famed is reimagined for #DiorCouture Spring-Summer 2021 https://t.co/pVP8U02IfG by Maria Grazia Chiuri who whittles jackets down to darted and crossover tops in heathered silk paired sharply pleated pants. pic.twitter.com/RkURe422zX
— Dior (@Dior) January 26, 2021
Chiuri's latest designs draw on the famed Visconti tarots of the 15th century, adorned with gold and enamel, richly verdant and geometrical – images that guide the contours of the draped dresses and their time-faded colour schemes.
The new take on the bar jacket involves black velvet with a new construction of lateral folds, accessorised with trousers and moccasins.
Chiuri sticks with her well-known feminist aesthetic of flat shoes – extremely rare in the world of haute couture – while gold and silver cage boots complete the long dresses.
The style of the Italian Renaissance is also evoked in the way the materials have been worked.
One technique – known as "devoured velvet" – involves removing a layer of the velvet to bring out the gold lamé background on the "thousand flowers" dress, or hand-painted zodiac signs on another.
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