After the closure of an old factory in the rural Welsh town of Cardigan that used to mass produce 35,000 pairs of jeans a week, denim manufacturer Hiut has brought hope to the 400 workers who lost their jobs.
When Meghan Markle wore a pair of Hiut Denim Jeans on her recent visit to Cardiff, she highlighted a great Welsh business success.
The small firm in Wales is making a big name for itself by making jeans with big ambition and based on a simple conviction.
David Hieatt, a Welsh entrepreneur committed to breathing new life into a town where making jeans is in the blood.
He is reviving an old factory that used to mass produce 35,000 pairs of jeans a week but closed, cutting 400 jobs from the market.
TRT World's Simon McGregor-Wood reports.