Fashion gives Moroccan economy a boost

Moroccan fashion is known for its rich textiles and traditional craftsmanship but the government is taking measures to make it bloom worldwide.

Moroccan traditional clothes represent 16 percent of the total exports of their handicrafts.
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Moroccan traditional clothes represent 16 percent of the total exports of their handicrafts.

Morocco's government is aiming to bring its fashion to the global market.

"This sector is very important because it employs more than 75,000 traditional craftsmen and its turnover is estimated at more than $3.5 billion," says the textile manager of La Maison De L'Artisan, Abdallah Aadnani. 

Part of the plan to bring fashion to the forefront is through Morocco's recent move to start a gradual and controlled liberalisation of its currency, the dirham.

The North African country has had a fixed exchange rate regime for the dirham since the 1970s. It is pegged to the euro and the dollar.

Trt World's Philip Owira reports. 

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