Inflation, conflict in Ukraine and fierce competition contributed to a loss of 200,000 subscribers and erased about $40 billion of stock market value, the video streaming giant says.
Streaming services Netflix and Apple TV+ saw a first at Emmys 2021, winning top series honours and cementing their rise to prominence in the television industry.
Apple announces AirTags to find lost items, podcast subscription services to compete with rival Spotify and an array of slim iMac computers in a variety of colours.
"The Banker" was scheduled to debut on Thursday in Hollywood at the American Film Institute's AFI Fest.
By number of original episodes, Netflix will dominate the quarter, though Disney and Apple both have highly anticipated new series with A-list Hollywood stars.
The disagreement came after Goldman Sachs analyst Rod Hall criticised Apple’s accounting methods for the tech giant’s new TV+ product, saying in a research note that it may result in lower gross margins and profits.
The company's new models are so similar to last year's lineup they may be upstaged by Apple TV Plus, the company's upcoming video service, which is rolling out on Nov 1 at $5 per month.
Will the tech giant be able to compete with huge services like Netflix, Amazon and Hulu?
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