Netflix believes these changes will help it build upon its current 221.6 million worldwide subscribers, after the company revealed its ranks of subscribers shrank in the first quarter of this year.
The "Star Wars"-inspired "Mandalorian" series and Pixar's animated "Soul" movie helped position the one-year-old Disney+ as a credible threat to the dominance of Netflix in the streaming video wars.
HBO Max's launch follows telecoms giant AT&T's $85 billion purchase of Time Warner, and brings that sprawling media empire's titles under one roof.
Majority of viewers using TV streaming services watch an average of four hours of content in one sitting, according to Deloitte.
Disney plans to launch the deal in November to attract audiences who have embraced digital services such as Netflix Inc.
Walt Disney Co on Thursday will unveil a family-friendly streaming service called Disney+ to challenge the digital dominance of Netflix.
Facebook, which launched its lesser-known Watch video service in the US over a year ago, is expanding its offering with original shows, football streaming and new formats including interactive game shows, quizzes and polls.
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