London-based pay TV operator Sky says it is withdrawing its recommendation to shareholders to accept 21st Century Fox's bid in a move that came after Comcast made a better offer.
The highest bid fell short of the billion-dollar mark but it means the broadcaster will pay $9.24 million for every international match in the 2018-2023 period.
Comcast Corp, the biggest cable operator in the United States, offered on Tuesday to pay $31 billion to buy Sky, challenging Rupert Murdoch's Fox and Bob Iger's Walt Disney for the European pay-TV jewel.
The deal brings to a close more than half a century of expansion by Rupert Murdoch, 86, who turned a single Australian newspaper he inherited from his father at the age of 21 into one of the world’s most important global news and film conglomerates.
Comcast cable company released a statement saying that is no longer in discussions to buy pieces of Rupert Murdoch's 21st Century Fox . This could open the door to a Disney bid as it leaves the Walt Disney Co. as the sole suitor to the deal.
Britain's Competition and Markets Authority (CMA) is investigating if Fox's bid to acquire 61 percent of Sky would have an adverse impact on the country's media industry.
Britain's media secretary Karen Bradley said she was persuaded that 21st Century Fox's bid could give the Murdoch family too much influence over the media.
Pressure on Fox News has mounted since reports uncovered that a number of women had received 13 million dollars in payouts due to O'Reilly's behaviour. More than 50 sponsors have also pulled out from his prime time show, The O'Reilly Factor.
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