After disappointing domestic ticket sales for “Tenet," and with the majority of US theaters currently closed, Warner Bros will turn to a hybrid distribution model.
'Tenet' is the first major studio release to launch during the pandemic, and its numbers show the industry's challenge of attracting customers amid a health crisis.
Warner Bros., the studio behind the movie, is parcelling out carefully selected breadcrumbs of data amid fears that lower than usual ticket sales during the pandemic will make "Tenet" appear to be a flop.
Christopher Nolan's "Tenet" becomes the first major Hollywood release in six months.
Warner Bros. new film "Tenet", a clever blockbuster that slips between espionage and science fiction, is being billed as the film of the summer that operators hope will reboot the beleaguered industry amid coronavirus pandemic.
The release date is welcome news for movie theater operators, who are counting on big-budget movies such as 'Tenet' to help lure audiences out of their homes during the pandemic.
"Mulan" was scheduled to debut in March but was postponed until July 24 when the coronavirus outbreak forced theatres around the world to close. It's now moving to August 21.
The delays have been prompted by concerns that a field consisting only of films released in 2020 would not be as broad or competitive as in previous years.
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