Money Talks

Cappadocia Tourism: Business booming thanks to Instagram

A picture is worth a thousand words. But, how much would you be willing to pay for it, in cash? A lot, it seems, if you're on social media. And in Turkey's Cappadocia, business owners have found a way to boost their bottom lines, by catering especially to Instagram users. Denee Savoia reports.

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Instagram drives businesses in Cappadocia | Money Talks

Instagram drives businesses in Cappadocia | Money Talks

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