Get a famous face, get that face to say a few nice words, smile for the camera - and that’s your campaign off to a flying start. Or is it? There are questions now about whether celebrity activism really does help. Guests: Alegria Olmedo Castro Researcher at Oxford University LOCATION: OXFORD, UK Paul Cullen Talent Specialist Margarita Sachkova Digital Marketing Manager at PETA Roundtable is a discussion program with an edge. Broadcast out of London and presented by David Foster, it's about bringing people to the table, listening to every opinion, and analysing every point of view. From fierce debate to reflective thinking, Roundtable discussions offer a different perspective on the issues that matter to you. Watch it every weekday at 15:30 GMT on TRT World.