McDonald's 'Sundae Bloody Sundae' Halloween promo sparks outrage

A McDonald's Halloween promotion in Portugal called 'Sundae Bloody Sundae' severely backfired after it was accused of being insensitive to a 1972 massacre in Northern Ireland, known as 'Bloody Sunday.' The fast food chain has apologised but insists the ad was not a reference to any historical event. Some people aren't buying it. #sundaybloodysunday #mcdonaldssundae #mcdonaldshalloween