In Ghana, car companies like Toyota, Hyundai and Mitsubishi could face stiff competition as an indigenous brand joins the market. Kantanka is the country's first domestic vehicle manufacturer in the country. After struggling to attract mass appeal, Kantanka seems to have made headway in the last two years.

The company says the cars are made to withstand Ghana's harsh weather and bad roads. They believe that more investment in the industry could lead to it overtake traditional exports like cocoa, crude oil and gold which the country currently depends on.

TRT World'sEunice Agyare-Okyere has more on the story.