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Why Labubu Is More Than Just A Toy Craze?
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Why Labubu Is More Than Just A Toy Craze?
From Gen Zs to Rihanna to kidults, a toothed toy named Labubu has become a global craze. But behind the blind boxes and unboxing videos lies something deeper: identity, belonging, and China’s growing cultural soft power
September 12, 2025

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