Facebook parent Meta to launch Twitter-like app Threads

Instagram's microblogging app 'Threads' is expected to become a rival to Elon Musk's Twitter which has lost many users under new management.

FILE - Facebook's Meta logo sign is seen at the company headquarters in Menlo Park, Calif. on Oct. 28, 2021. / Photo: AP Archive
AP Archive

FILE - Facebook's Meta logo sign is seen at the company headquarters in Menlo Park, Calif. on Oct. 28, 2021. / Photo: AP Archive

Meta Platforms plans to launch a microblogging app, Threads, days after Twitter executive chair Elon Musk announced a temporary cap on how many posts users can read on the social media site.

Threads, Instagram's text-based conversation app, is expected to be released on Thursday and will allow users to follow the accounts they follow on the photo-sharing platform and keep the same username, a listing on Apple's App Store showed.

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The launch comes after Twitter announced a slate of restrictions on the app, including the need to be verified in order to use TweetDeck.

Musk's latest announcements to address data scraping have sparked a fierce backlash from Twitter users and ad experts said it would undermine new CEO Linda Yaccarino, who started in the role last month.

Meta did not immediately respond to a Reuters request for comment on a similar launch on the Google Play Store.

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Facebook parent Meta hit with record fine for shipping the user data to US

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