Trendyol, one of Turkey's best-known e-commerce platforms, serves more than 30 million shoppers, delivering more than 1 million packages, from groceries to clothes, per day.

The logo of Turkey's leading fashion e-commerce company Trendyol is pictured at the entrance of the company's headquarters in Istanbul, Turkey, June 22, 2016.
The logo of Turkey's leading fashion e-commerce company Trendyol is pictured at the entrance of the company's headquarters in Istanbul, Turkey, June 22, 2016. (Reuters Archive)

Turkish e-commerce firm Trendyol, backed by Chinese internet giant Alibaba, said it had entered into agreements to raise $1.5 billion from a number of high-profile investors, valuing the company at $16.5 billion.

Trendyol, one of Turkey's best-known e-commerce platforms, has drawn backing from foreign investors and holds a leading position in Turkey's fragmented e-commerce market.

The round was co-led by General Atlantic, SoftBank Vision Fund 2, as well as Princeville Capital and sovereign wealth funds, ADQ (UAE) and the Qatar Investment Authority, the company said in a statement on Monday.

"The funding proceeds will support Trendyol's growth both within Turkey and internationally," the company's founder Demet Suzan Mutlu said.

Over 30 million shoppers

Trendyol will set aside some of the proceeds to expand support services built around e-commerce and "create new export channels for Turkish merchants and manufacturers," chairman Evren Ucok said.

Founded in 2010, Trendyol serves more than 30 million shoppers, delivering more than 1 million packages per day from groceries to clothes.

The company also provides logistics, payment and other support services to make e-commerce more attractive for shoppers.

In June Reuters reported, citing sources, that the company was in talks to raise funds.