British American Tobacco devalues US cigarette brands

01:34

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BizTech

British American Tobacco devalues US cigarette brands

British American Tobacco has devalued US cigarette brands by $31.5 billion, underlining regulatory, health, and economic risks. The United States is seeing a historic low in smoking rates, indicating a shift in public attitudes. And the rise of e-cigarettes has continued the downturn.

December 11, 2023