CEO Sundar Pichai says US wildfires have increased public awareness of climate change and his company wants to bring further attention to it through its new goal.
Google has said it aims to power its data centres and offices using solely carbon-free electricity by 2030, building on its previous goal of matching its energy use with 100 percent renewable energy.
The "stretch goal," as Alphabet Inc CEO Sundar Pichai described it, will force Google to move beyond the tech industry norm of offsetting carbon emissions from electricity use and require technological and political breakthroughs to achieve.
"The problem is so immense, many of us need to lead the way and show solutions," Pichai said. "We’re one small player in this but we can set an example."
As of today, Google is the 1st major company to eliminate our entire carbon legacy, including before we became carbon neutral in 2007. We’re also proud that by 2030, we aim to operate on 24/7 carbon-free energy in our data centers & campuses worldwide. https://t.co/j9HlkWrB2X— Sundar Pichai (@sundarpichai) September 14, 2020
Raising awareness on climate change
Wildfires burning a record area in the western United States this month have increased public awareness of climate change, Pichai said, and Google wants to bring further attention through its new goal as well as product features.
Wind, solar and other renewable sources accounted for 61 percent of Google's global hourly electricity usage last year. The proportion varied by facility, with carbon-free sources fulfilling 96 percent of hourly power needs at Google's wind-swept Oklahoma data center compared with 3 percent at its gas-reliant Singapore operation.
But Google, which consumes slightly more power annually worldwide than residents and businesses in Delaware, has grown optimistic that it can bridge the gap with batteries to store solar power overnight, emerging sources such as geothermal reservoirs and better management of power needs.
"To plan 24/7 hourly being carbon-free in our data centers and campuses around the world, we see an enormous logistics challenge, which is why we've been hard at work modeling the last year how to get there," Pichai said.
"And we feel confident we can get there by 2030."
He declined to share the likely cost of achieving the goal.
Companies work to reduce carbon
Big Google rivals including Microsoft Corp and Amazon.com Inc have targeted removing more carbon from the atmosphere than they emit over the coming decades, but none of them have publicly set a goal to stop sourcing carbon-based energy.
But the companies share a common goal of catalysing businesses and governments to curb climate pollution before 2030, when scientists say global warming could become catastrophic if unchecked.
Jennifer Layke, global director at research group World Resources Institute, which has received Google funding, said the company inspired others in the United States and Europe over the last decade but its efforts must now spur action in crucial polluting regions such as China, India, Indonesia and Vietnam. "If we can't shift from carbon, we will suffer the firestorms and the droughts," she said.
Google has been carbon-neutral since 2007, meaning it has planted trees, bought carbon credits and funded large amounts of wind power in places where it is abundant to offset its tapping of coal and natural gas power in other regions.
It also said Monday that its estimated 1 million metric tons of emissions between 2006 and its 1998 launch now have been offset.
Google will continue to offset carbon emissions
The company's new goals include bringing 5 gigawatts of renewable energy near some suppliers, funding tree planting beyond its offset needs and sharing data or forging partnerships with 500 governments around the world to try to cut 1 gigaton of carbon emissions annually by 2030.
Google said it would continue to offset carbon emissions unrelated to electricity use, such as from employee travel.
Its carbon-free electricity goal satisfies one demand of 2,000 Google employees who last November petitioned the company to stop selling data storage and other cloud computing tools to oil companies and funding think tanks or politicians who deny the existence of climate change.
On Monday, several employees who signed the petition said Google risks undermining its new goals if it keeps supporting customers and politicians exacerbating global warming.
"Today's announcement is a step in the right direction, but the urgency o f the situation demands more," employees said in a statement.
Pichai said Google would continue to "support everyone" with its cloud services and help oil and gas companies transition to tapping other sources.