Turkish Airlines returns to the Super Bowl

01:26

More Videos

America’s newest media moguls: the Ellisons

BBC–Trump legal row over ‘misleading’ edit

Yemeni children schooling in tents amid war ruins

Land, trees & lives: Many faces of Israeli occupation

Two nations celebrate 75 years of diplomatic ties

US-India ties on the brink of collapse

A bloody summer: the last 60 days of the Russia-Ukraine war

What’s in Columbia University’s $221M settlement with Trump?

Germany’s crackdown on pro-Palestinian voices

What does Israel have to gain from “protecting” Syria’s Druze?

BizTech

Turkish Airlines returns to the Super Bowl

This year's Super Bowl was the lowest-scoring championship game in American football history. Not for CBS though. With the biggest night in sports, also being the largest in advertising, the TV network raked in billions of dollars. One of the brands hoping to cash in on the sponsorship side, is Turkish Airlines. It's the first Turkish brand to advertise at the event since 2016. And this time, it hired filmmaker Ridley Scott to give its audience, a cinematic sensation. We spoke to Marketing Professor, Charles Taylor who joined us from the Villanova University School of Business in Pennsylvania.

February 5, 2019