Halloween sales breaking records thanks to frightfully cool technology
According to the industry group for scares, the Haunted Attraction Association, sensory deprivation, personalised experiences and interactivity are the top trends this year.
Visitors shout during their visit to the Quinta Nova da Assuncao mansion, where Reflexo theatre company performs the show Casa Assombrada, or haunted house, in Belas, near Sintra, Portugal. During a tour of the empty Quinta Nova da Assuncao mansion, there are apparitions, shadows, and the sound of doors randomly shutting. All accompanied by the terrified shrieks from the group of visitors. Reuters
In the United States, Halloween continues to scare up some big sales. The National Retail Federation is predicting people will splurge a record breaking 9.1 billion dollars this year, on everything from costumes to candy.
And it’s all being fuelled by some frightfully cool technology.
TRT World's Jade Barker reports.
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