Roger Federer and Serena Williams return to the tournament but hip injury forces Swiss star Andy Murray to withdraw from the championship.
Roger Federer and Serena Williams bring the curtain up on Wimbledon on Monday with the All England Club confident their tournament can comfortably capture the imagination of a public distracted by the football World Cup.
Federer, the record eight-time champion, opens proceedings on Centre Court against Serbia's Dusan Lajovic.
Williams, meanwhile, has been shunted off to Court One where she tackles Dutch outsider Arantxa Rus.
'A big deal'
The American returns to the tournament for the first time since claiming a seventh title in 2016 having missed last year to give birth to her daughter.
"I think it remains a little bit nerve-wracking. It's a big deal," said Federer on returning to Centre Court and who is marking the 15th anniversary of his first Wimbledon title in 2003.
"Besides the history and the mythical place that it is, you cannot also practice on it.
World number 57 Lajovic will know what to expect – the Serb was beaten by Federer in straight sets in the second round of Wimbledon in 2017.
Federer is the overwhelming favourite to lift a ninth title and 21st career major especially with old rival Rafael Nadal, fresh from an 11th French Open, not having played a grass court warm-up event.
Andy Murray withdraws
The 36-year-old Swiss star's odds also improved when two-time champion Andy Murray withdrew on Sunday with injury.
"It is with a heavy heart that I'm announcing that I’ll be withdrawing from Wimbledon this year," Murray, winner in 2013 and 2016 at the All England Club, said in a statement.
Djokovic struggles with form
Three-time winner Novak Djokovic, meanwhile, is still struggling with form and confidence so badly bruised by the elbow injury he suffered at Wimbledon 12 months ago.
However, even Federer cannot escape the giant shadow cast on the sporting landscape by the ongoing World Cup.
He was even dragged into a discussion on Sunday over whether or not he and Nadal – 10 years after their epic All England Club final – could be likened to Lionel Messi and Cristiano Ronaldo.
"Sure, yeah. They have a long-standing rivalry. I have the same with Rafa," Federer said.
"They're very different from one another. I guess there's some similarities there as well."
The All England Club will stick to its policy of refusing to show World Cup matches on its giant screen adjacent to Court One.
The men's final, meanwhile, will still start at 2pm local time as scheduled on Sunday, July 15 – just two hours before the World Cup final kicks off in Moscow.
Williams, seeded 25 this year despite a ranking of 181, has never played Rus, the world 107 who made the third round in 2012 but failed to get out of qualifying on her last three visits.
Monday's other Centre Court matches see Australian Open champion Caroline Wozniacki face Varvara Lepchenko of the United States.
Bulgarian sixth seed Grigor Dimitrov, a semi-finalist in 2014, completes the programme against three-time major winner Stan Wawrinka.
Also getting their campaigns underway on Monday are five-time women's champion Venus Williams against Johanna Larsson.
Third seeded Marin Cilic, the runner-up to Federer in 2017 and this year's Queen's champion, takes on Japan's Yoshihito Nishioka.