Entrepreneur Hasan Kuzuoglu has turned a less-popular type of fish in Turkey into a prize-catch, hoping its popularity abroad will garner more fans at home.
Turkish entrepreneur Hasan Kuzuoglu has opened a salmon fish farm in his hometown, Findikli, Rize along the Black Sea.
"The Chileans started to have problems with salmon production and I knew Chile is one of the biggest suppliers. I knew Japan and the US are some of the biggest buyers from those countries, from Chile, they buy a lot," Kuzuoglu, a fish farm owner said.
In his first year of operations in 2012, he said he sold six tonnes of salmon locally, for around $6,000.
But this year, sales of 7,500 tonnes to buyers in Russia, Japan, and Germany are set to bring in a net value of $65 million.
Kuzuoglu hopes the popularity of his salmon produce abroad will garner more fans at home.
TRT World's Sarah Balter has more.