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BizTech

Lego profits continues to rise

Today, Lego is one of the biggest toy companies in the world, easily recognizable for its interlocking plastic bricks. In terms of market value, the Danish company leads Bandai Namco and Fisher-Price, and has used various methods to increase sales of its products - and boost the company’s global brand name. Emre Boz has more.

September 30, 2024