Adidas faces challenges amidst Yeezy split

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World

Adidas faces challenges amidst Yeezy split

German sportswear giant Adidas made a loss for the first time in over three decades in 2023. After the dramatic split with rapper Kanye West and the discontinuation of his Yeezy sneaker line, CEO Bjorn Gulden has worked diligently to get the brand back on track.

March 18, 2024