3 yıl önce

Amazon’s Prime Video to enter Bollywood fray with ‘Ram Setu’

The film’s title is the Hindi name for Adam’s Bridge, a chain of limestone shoals linking the southern state of Tamil Nadu to the neighbouring island nation of Sri Lanka.

Reuters

The logo of Amazon is seen on the door of an Amazon Books retail store in New York City, US.

Amazon.com's Prime Video will co-produce a Bollywood film, marking the streaming giant's foray into film production in India.

The south Asian nation is one of Amazon's fastest-growing Prime Video markets, where founder Jeff Bezos has said it is doing better than anywhere else in the world.

Amazon Prime Video and two studios will produce "Ram Setu", a film starring actor Akshay Kumar, it said in a statement on Friday, without mentioning a release date.

"We are delighted to further take a step into co-producing by collaborating with a film that highlights our Indian heritage," said Vijay Subramanium, the head of content at Amazon Prime Video India.

The film's title is the Hindi name for Adam's Bridge, a chain of limestone shoals linking the southern state of Tamil Nadu to the neighbouring island nation of Sri Lanka.

Indian mythology holds that the bridge was built by an army led by the Hindu god-king Rama.

Loyalty deals

In India, Amazon's Prime loyalty programme, which offers free delivery, early access to deals during sales and free music and video streaming costs 999 rupees ($13.77) a year.

Despite its promise, India is also a market in which Amazon recently had to issue a rare public apology for hurting religious sentiment over some scenes in its original TV series, "Tandav".

That controversy has put Bollywood, Amazon Prime Video and rivals such as Netflix on edge, prompting closer scrutiny of scripts for possible offence to religious sentiment in a key growth market.