Alexandre Mattiussi's brand AMI is one of only a few presenting collections with physical events this season.
French fashion label AMI hosted a full fashion show with catwalk display on the banks of the Seine river at
Guests at the show on Saturday were accommodated on a barge docked in the quay by the river.
The brand, founded just under 10 years ago by designer
Alexandre Mattiussi, is one of a reduced number presenting
collections with physical events this season, after some labels
opted for digital displays and videos for Paris Fashion Week.
Models, including some regular Parisians, paraded AMI's
latest looks on the quay by the river, as guests looked on from
a barge, surrounded by Paris’s romantic bridges where passersby
stopped to watch.
Looks included long black dresses, beige suit ensembles,
checkered shorts and pencil skirts, while several models wore
ruffled pastel dresses with a Pierrot-style collar.
"We need to celebrate a little bit, when you have this kind of crisis, it's very easy to fall into a kind of depression," Mattiussi said in an interview before the show, adding he was keen to return to the catwalk despite the coronavirus pandemic.