New trailer from Marvel Studios encourages fans to return to cinemas

The company published a three-minute-long trailer designed to stir excitement for 10 upcoming Marvel films with the message, "See you at the movies".

In this June 26, 2019 file photo, Fans line up along a closed Hollywood Blvd. during the World Premiere of Marvel Studios' "Spider-man: Far From Home" in Los Angeles, California, US.
Reuters

In this June 26, 2019 file photo, Fans line up along a closed Hollywood Blvd. during the World Premiere of Marvel Studios' "Spider-man: Far From Home" in Los Angeles, California, US.

Walt Disney Co's Marvel Studios has encouraged superhero fans to return to movie theaters, a show of support for pandemic-battered cinemas trying to stage a comeback amid competition from streaming services.

"See you at the movies," said a three-minute-long trailer designed to stir excitement for 10 upcoming Marvel films including "Black Widow," "Eternals" and a "Black Panther" sequel.

The video also showed footage from inside a theater of fans reacting to the decisive battle scene in "Avengers: Endgame" in April 2019.

The future of movie theaters is uncertain after extended closures during the Covid-19 pandemic.

READ MORE: Spider-Man's Marvel future in peril as Sony deal breaks down

Contest with Netflix

Independent operators and large chains including AMC Entertainment, Cineworld Plc and Cinemark Holdings Inc hope that blockbusters from Marvel and others will help lure audiences back.

At the same time, Disney and other media companies are investing billions to compete with Netflix Inc and provide consumers with plenty of options to stream at home.

Disney is offering "Black Widow" for a $30 charge through the Disney+ streaming services on the same day it debuts in theaters in July.

No similar plans have been announced for any of the nine other upcoming films that Marvel previewed on Monday. 

The movies are scheduled for release over the next two years.

READ MORE: 'Avengers: Endgame' obliterates records with $1.2B opening

Route 6