While many brands are optimistic of a return to the events usually attended by buyers, editors and celebrities, digital presentations, which have opened up fashion week to a wider audience, are likely to stay on.
The miniseries revealing Gucci’s latest collection, titled “Ouverture” will be directed by the fashion house's creative director Alessandro Michele and filmmaker Gus Van Sant.
Global fashion brands have faced backlash in the past, notably in the wake of scandals like the Gucci blackface knitwear, Prada’s Little Black Sambo bag charm and Dolce&Gabbana’s anti-Asian comments.
LVMH already owns 75 brands including Christian Dior, Fendi, and Givenchy as well as watchmaker Tag Heuer.
The film will be the first for Gaga since she took her music career to the big screen in “A Star is Born,” which brought her an Oscar for best original song “Shallow” and a best actress nomination.
People on social media, both in France and abroad, have expressed frustration that other disasters - from the Syrian and Iraq refugee crisis to the Grenfell Tower fire in London - have not received anything like the same degree of support.
The company’s Swiss-based Luxury Goods International subsidiary has been under investigation for allegedly avoiding tax on earnings generated elsewhere.
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