The company's new models are so similar to last year's lineup they may be upstaged by Apple TV Plus, the company's upcoming video service, which is rolling out on Nov 1 at $5 per month.
If the gains hold, Apple would be within touching distance of again topping $1 trillion in market value, just shy of the world’s most valuable company, Microsoft Corp.
The technology giant unveiled software improvements for devices and revealed the demise of the iTunes online shop at the annual gathering of developers in Silicon Valley.
Will the tech giant be able to compete with huge services like Netflix, Amazon and Hulu?
Saudi Arabia, one of the world's most gender-segregated nations, ranks 138 of 144 states in the 2017 Global Gender Gap index, a gauge of how women fare in economic and political participation, health and education.
Apple and Cargill, the US technology and agriculture companies, are being heavily impacted by the trade war between Washington and Beijing.
The rare revenue warnings from Apple suggested weaker-than-anticipated sales of iPhones and other gadgetry, in part because of trade frictions between Washington and Beijing.
The Silicon Valley stalwart's stock has surged more than 50,000 percent since its 1980 initial public offering, dwarfing the S&P 500's 2,000 percent increase during the same almost four decades.
Apple counts China as its third-largest region by sales, but has lost market share in recent years after it decided to remove hundreds of apps from its Chinese store under Beijing's cyber regulation rules.
"The development of China's cyberspace is entering a fast lane. China's doors will only become more and more open," Xi Jinping says in a note read at the country's largest public cyber policy forum in the town of Wuzhen.
Technology fans around the world queued outside of Apple stores to buy the latest smartphone IPhone X.
Apple also unveiled an updated version of smartwatch and video streaming system for 4K high-definition television.
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