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Elon Musk picks ad executive Linda Yaccarino as new Twitter CEO

Musk says he would remain in charge of design and technology, with Yaccarino focusing primarily on business operations and turning Twitter into an "everything app" called X.

AFP

Ellon Musk bought Twitter for $44 billion in October last year. / Photo: AFP

Billionaire Elon Musk has announced that NBCUniversal's former advertising executive Linda Yaccarino would be his successor –– the new chief executive (CEO) of Twitter.

"I am excited to welcome Linda Yaccarino as the new CEO of Twitter!" he wrote on his personal Twitter account on Friday.

I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.

Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky
— Elon Musk (@elonmusk) May 12, 2023

Musk said Yaccarino will focus primarily on business operations, while he will work on product design and new technology.

"Looking forward to working with Linda to transform this platform into X, the everything app," he added.

Musk, the current CEO and owner of Twitter, announced late Thursday that he hired a new CEO for Twitter and she will be starting in six weeks.

He also said he will still be actively involved in the company as chief technology officer (CTO) and dealing with systems operations.

Earlier Friday, Yaccarino resigned from her position as global advertising chief at NBCUniversal. She joined the US-based multinational mass media and entertainment conglomerate in 2011.