The Japanese firm is set to launch a company that will explore the growing electronic vehicle market.

Sony chief executive unveiled the new Vision-S prototype at the CES tech show in Las Vegas.
Sony chief executive unveiled the new Vision-S prototype at the CES tech show in Las Vegas. (AFP)

Electronics giant Sony has unveiled a new prototype of its Vision-S electric vehicle and announced the founding of a company to explore jumping into the rapidly growing market.

Sony chief executive officer Kenichiro Yoshida unveiled the new prototype, which has begun road testing, at the CES tech show in Las Vegas on Tuesday.

The Japanese firm, better known for its TVs and video game consoles, will create the Sony Mobility subsidiary in spring 2022 as it weighs entering the electronic vehicle field.

Through this new branch, the electronics giant "intends to explore entry into the EV market".

The Vision-S is packed with internal and external sensors and is used by Sony to test its autonomous driving technologies.

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Future investments

The electric vehicle sector is still small, accounting for only about three percent of current sales in the United States but it is attracting a lot of interest and investment.

General Motors has planned to invest more than $35 billion in electric and autonomous vehicles by 2025.

Authorities in the United States plan to spend billions of dollars to strengthen the network of charging stations or encourage individuals to abandon their fossil fuel-powered vehicles.

The company is also working on entertainment systems.

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Source: AFP